Boasting Etruscan origins and having then developed as a Roman colony with the name "Florentia", today Florence is a charming city attracting every year thousands of tourists, fascinated by the Cathedral, the Baptistery, the church of San Marco, San Miniato al Monte, Ponte Vecchio, Piazza della Signoria and Palazzo Vecchio, the Loggia dei Lanzi and its statues and many other famous monuments. The many Medicean villas scattered in the countryside surrounding Florence and Fiesole, with its Roman amphitheatre and the magnificent view of the Tuscan main city, are two fundamental stops while visiting Florence.

To those who love historical commemorations and folklore, Florence offers various events in the course of the year: the "Cavalcata dei Magi" (evoking the trip the Three Wise Men did in order to give their presents to Jesus) in January, the "Calcio in costume" (football as it was played in the Middle Ages) in June and the "Scoppio del carro" (explosion of the cart) on Easter Day.

Florence is also synonym with haute couture, with the various Pitti Immagine events, shopping, handicraft and good cuisine, thanks to its restaurants and the numerous trattorias in the historical centre, where to taste the dishes of Tuscan culinary tradition sipping some Chianti wine.